September is Life Insurance Awareness Month (LIAM)
This month isn’t about selling policies - it’s about safeguarding lives.
Families need a safety net. Communities need voices. The industry needs leaders to show up.
The gap is real:
a) 1 in 3 households would struggle within months without their primary earner
b) 106M Americans need coverage or more of it
c) <20% feel informed about choices
Let’s move beyond awareness to conversations, clarity, and coverage.

Sachin Kulkarni
Sep 15, 2025
Latest posts
Discover other pieces of writing in our blog